SEO Expert
Former SEO Lead at NUOPTIMA
60 articles published
Viktor Bartak is an SEO expert with more than 15 years of experience, having run search campaigns for over 300 businesses across B2B and B2C, from SaaS, fintech, and cybersecurity to ecommerce, tourism, and healthcare. He combines deep technical SEO with strategic thinking to turn stalled sites into compounding organic growth.
He was SEO Lead at NUOPTIMA, where he led the team to a UK Search Awards win for the best B2B SEO campaign of 2022, with case studies that include taking a penalised site from 1,000 to 18,000 organic keywords in a single year. Before SEO, Viktor trained as a nuclear physicist, and that analytical rigour runs through everything he writes here.
Insights, guides, and playbooks Viktor has written for NUOPTIMA. Every link goes straight to the article.
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