Author

George Ilich

SaaS and Business Development Expert

Former Business Development Lead at NUOPTIMA

11 articles published

About

Background and expertise.

George Ilich is a SaaS growth and business development specialist with more than ten years across SEO, business development, and digital marketing. He has built strategies for over 100 clients, hired and trained three SEO teams, and run product marketing for more than ten products at different stages of growth.

He was Business Development Lead at NUOPTIMA and holds a BA in Comparative Literature, Journalism, and History of Culture from the University of Novi Sad. George blends those disciplines into practical advice on PR, client engagement, and growth in the SaaS sector.

Published work

Articles by George.

Insights, guides, and playbooks George has written for NUOPTIMA. Every link goes straight to the article.

PPC for SaaS: Win New Customers Before Your Competitors Read article PPC Audit: Uncover Hidden Opportunities and Boost Your ROI Read article ABM SaaS: Effective B2B Account-Based Marketing Strategies Read article What is a Good SaaS Conversion Rate and How to Achieve It? Read article Top Micro SaaS Ideas to Build and Scale in 2025 Read article 5 Best SaaS Landing Pages Analysis & Conversion Tips Read article Recommended Online Digital Marketing Courses for B2B SaaS Read article B2B SaaS Analytics: Turning Data Into Actionable Insights Read article Winning Tactics for B2B SaaS Marketing Budget Allocation Read article B2B SaaS Funnel Conversion Benchmarks Read article 12 Metrics Every B2B SaaS Company Should Use Read article

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